A new five-year strategy has been published by Wolves Foundation outlining how it will achieve a series of key deliverables by the year 2030.
ConnectSport CIC was in attendance as the Foundation, which is the official charity of Premier League football club Wolverhampton Wanderers, welcomed guests, local dignitaries and community stakeholders to Molineux for the launch of the new strategy.
The strategy, which was created in partnership with strategic consultancy Remedy, sets priorities and targets based around four key pillars: ‘Economic prosperity and employment’; ‘Community safety’; ‘Health and wellbeing’ and ‘Stronger together’. It also outlines the approach which the Foundation will take towards trying to achieve these ambitions and targets.
AMBITIOUS
For over a year, Remedy engaged stakeholders from every corner of the Foundation’s work, including the board of trustees, Wolves’ senior leadership, supporters and the Fan Advisory Board, local authorities, and Foundation staff and participants.
Foundation director Will Clowes said: “We are both proud and excited to be sharing our new strategy, which is the most detailed and ambitious piece of work we have ever produced.
“Outlining the aims and objectives which are going to take us from 2025 to 2030 covers a particularly important time frame, as it will feature both the 150th anniversary of Wolves, and the 20th anniversary of the Foundation becoming a registered charity.
“For us as a Foundation, working with city partners and funders, there are so many opportunities to pursue, led by the guiding principles of the new strategy document.
“If we can achieve the objectives within this strategy – and we are putting ourselves out there to be measured against them – then we will undoubtedly have played a significant role in the life of the city over these next five years.
COLLECTIVE
“We will have done that by working with our funders, local authority partners, and so many other stakeholders – a collective and collaborative effort for the good of the city.”
The launch event was hosted by broadcaster and Foundation ambassador Amber Sandhu, and included a panel discussion featuring Wolverhampton West MP Warinder Juss (pictured below left, with the city's Mayor Craig Collingwood and Foundation director Will Clowes).
Also on the panel was executive director of employment, skills, health & community with West Midlands Combined Authority Helene Dearn OBE; and director of public health with the City of Wolverhampton Council, John Denley.

ConnectSport CIC founder and managing director Simon Lansley was invited to attend the event, and afterwards he reflected on some of the parallels between the strategy and existing national and global frameworks, such as the UK Government’s '5 Missions' and the UN Sustainable Development Goals (SDGs) which are part of the UN’s 2030 Agenda for Sustainable Development. Read more about them here.
“It was really exciting to hear how Will and the team are clear and focused about achieving a series of public health, social and economic objectives over the next five years,” Simon said. “In straitened times, Wolverhampton is one of those towns or cities where the need is very much driving collaborative, cross-sector work to new levels.
“We look forward to supporting and sharing the Foundation’s innovative work when and where we can over the coming years.”
Read the new Wolves Foundation strategy.