ConnectSport CIC services

As a Community Interest Company (CIC), we offer sponsorship and media consultancy services with all profits re-invested in helping local sport for development charities and organisations increase awareness and investment for their amazing work.

MEDIA TRAINING

ConnectSport CIC specialises in delivering sensitive and trauma-aware media and communications training, so that authentic voices of lived and living experience can be used to support the aims of locally-trusted organisations. As experienced former journalists and media executives who have spent more than a decade working in the sport for development sector, both in the UK and globally, we understand the duty of care involved in producing compelling case studies that can help to make your project or programme stand out, without objectifying beneficiaries. We will work with you to secure media coverage that focuses on solutions and strengths-based approaches.

STRATEGIC COMMUNICATIONS & CONTENT

Let us review your communications strategy, and refine your key messaging. We will provide compelling case studies and news stories which demonstrate your impact and value to key audiences. And we’re experts at crafting powerful ‘thought leadership’ content and ghost-writing hard-hitting first-person blogs for senior executives. Examples of 'thought leadership' content:

PR SERVICES

Press release compilation and distribution. We’ll find the angle which will make your story stand out from the rest and secure coverage with target media. As experienced journalists, we can help you build relationships with key media and help you respond quickly and efficiently to the news agenda and what’s trending. You can trust us to spot news or feature opportunities, and pull together your assets to ensure positive, impactful coverage. Examples of PR:

IMPACT REPORTS

Let us bring your impact data to life! We’ll find the right mix of qualitative and quantitative data, blending impactful case studies with statistics to demonstrate your progress to funders and influence potential investors. We’ll craft compelling thought leadership content to help you stand out from the rest, and manage the whole process from initial planning to design and publication, to sharing with key stakeholders and on social media.

EVENTS

Got a big announcement or event coming up soon? We’ll work with you to engage with key audiences and excite them about what’s in store – during the build-up, on the day and in the weeks or months that follow. We’re experts at keeping the conversation going long after the event has closed, and keeping your profile high year-round.

*Produced on behalf of the Sport for Development Coalition.

Advertising and sponsorship opportunities...

BANNER ADVERTS & BESPOKE EDITORIAL

Stand-alone advert: Your company advertised on the homepage of ConnectSport (subject to availability). Banner advert clicking through to required website or specific web page.

Advert plus article: Your company advertised on the homepage of ConnectSport for three or six months (subject to availability), linking through to 'advertorial' article explaining your services and how they have helped sport for development organisations.

Advertorial: One-off article drafted by ConnectSport, with input and sign-off from you. This could be an article explaining how your company helps sport for development organisations, eg with case studies and examples, or could be a one-off story about your work with one particular organisation. All content can be used on your own channels, or in media where required. Examples of advertorial:

Advertorial series: Series of three or six articles planned and drafted by ConnectSport, with input and sign-off from you, and released over time. Featuring on ConnectSport social media channels and newsletter. All content can be used on your own channels, or in media where required.

ADVERTISE IN OUR POPULAR WEEKLY NEWSLETTER

Newsletter: Articles and content described above to be included in the ConnectSport weekly newsletter. Examples of newsletter:

Let us host and manage your project online...

Looking for a cost-effective marketing solution for your campaign or project?

We can host it via the ConnectSport website, and manage the whole process. We will build the site, and can include curated content, news and features, toolkits, infographics - whatever you need to bring your mission to life. We'll also create a bespoke URL. Check out the campaigns we have provided for -

  • Community sport features - we partnered with Reach Plc, the UK's largest commercial, national and regional news publisher, to publish stories by our student reporters focused on impactful community sport organisations. We also hosted these stories on a section of the ConnectSport website.
  • Sport Development Network 2025 Convention - we partnered with The Commonwealth Secretariat to support this online convention.
  • Leeds Community Sport Summit and Declaration (by Participate World).
  • 'Power of Sport' film festival - working with the University of Bath, we supported and helped to create an online portal hosting students' video projects around sport for development.
  • Via the ConnectSport website, we hosted and supported the growth of the UK-based Sport for Development Coalition, helping to significantly grow its membership base between 2017 and 2022. This included a wide variety of marketing and communications services including thought leadership content and social media takeovers, to initiating and managing in-person events.
  • London Sport Satellite Clubs - we produced a series of videos and articles showcasing how Sport England Satellite Club funding was supporting impactful local organisations.
  • Stronger Communities Through Sport - we worked with the Mayor of London to run a six-month campaign calling on community organisations to film how they were using sport and physical activity to support their local community. Each month one organisation won a cash prize.
  • London Marathon Charitable Trust - showcasing success stories from the Trust's funding scheme.
  • #21by21 - 11 organisations including StreetGames, Mind and Sport Wales focusing on mental health awareness training.
  • sportbox kit competition - working with Bourke Sports, we devised a competition to incentivise sportswear manufacturers to donate kit to impactful local community sports organisations.

All prices on application. Contact hello@connectsport.co.uk

The ConnectSport CIC and this website are managed by former national journalists and media executives. Examples of all products and services can be provided. To find out more and create the right package for your company, contact hello@connectsport.co.uk

Please note: All paid-for services listed here are produced by experienced journalists and content creators contracted by ConnectSport. No students from our University training programmes are involved. Any exception to this would be clearly communicated to their University and the client, and they would be remunerated.