Our team brings together expertise in sport for development, communications and business development to help communities tell their stories, build partnerships and demonstrate impact. Together, we're working to make sport a stronger force for positive change.

SIMON LANSLEY, MANAGING DIRECTOR

Simon 1Simon Lansley is founder and Managing Director of ConnectSport CIC. An experienced strategic communications and public affairs executive, he has spent more than 30 years helping charities, brands, governing bodies, governments and international organisations use storytelling, partnerships and policy to drive sustainable development. A former Sports Editor and Editorial Director at the UK's national news agency, the Press Association, Simon now leads ConnectSport's vision, strategy and partnerships, championing sport as a catalyst for stronger, more connected communities.

GEORGE MAGUIRE, STRATEGIC BUSINESS CONSULTANT

George 1George Maguire is the co-founder of Ascent Soccer, the pioneering football academy in Malawi that has helped develop players who have gone on to represent the country's national teams on the international stage. He advises ConnectSport on business growth, commercial partnerships and strategic development, bringing an entrepreneurial mindset and international perspective to help expand the organisation's reach, sustainability and long-term impact.